Whoa to Go
CONCEPT
The new year brings many Go-to-Whoa commitments of all the things we want to start and finish. The key for me is focusing on what brings the greatest joy, then writing goals and the steps to get there. It catapults me from stationary to starting, from Whoa to Go, from no action to this is it, I’m doing it ACTION.
PROCESS
WHOA TO GO started in Illustrator using Phosphate Inline font. I converted the characters to outlines and played around with the colour palette.
From there, the layers were imported to After Effects and Cinema 4D lite, using 3D camera, blue ambient light and twirl FX to animate.
