Holster Hipster newsletter
THE BRIEF
Based at beautiful Noosa Beach, Holster® is Australia’s leading designer of glamorous beachside footwear.
When the founders briefed in an e-newsletter to communicate seasonal activities to sales agents, I presented a colour palette, layout options and the name, Holster Hipster, which were all quickly adopted.
THE CONCEPT
Aligned to the brand ethos of light, airy and beachy, I devised an easy-to-read format with clear delineation between stories A combination of blues and grey (their logo colour) complemented Holster’s brand imagery and product shots.
Each quarter, new images and stories were swapped in, then emailed as PDF to agents and global distributors, communicating future campaigns and strengthening sales relationships. Sold in stores worldwide, Holster takes you from beach to bar and beyond.
