RSL Queensland Peer Support Responder
BRIEF
The Peer Support Responder Program consists of 30 staff nominated by peers to support colleagues in times of need. Prior to rebranding, responders were identified by a plain orange lanyard. The brief stated that a new identity had to:
be easily recognisable for internal use
feature Peer Support Responder
be applied to a t-shirt, lanyard and internal communication channels such as Microsoft Teams
CONCEPT
Using RSL Queensland’s staff poppy logo as a template, I crafted an identity that hinted at the poppy shape without being an exact replica. This allowed me to integrate the outline of a hugging body which represented the nurturing spirit of Peer Support Responders.Yellow denoted happiness and aligned to RUOK mental awareness day.
OUTCOME
Using RSL Queensland’s staff poppy logo as a template, I crafted an identity that hinted at the poppy shape without being an exact replica. This allowed me to integrate the outline of a hugging body which represented the nurturing spirit of Peer Support Responders.Yellow denoted happiness and aligned to RUOK mental awareness day.